United States
Husband of Ruby Franke, Utah mommy blogger convicted of child abuse, has ‘regrets’ after wife’s fall from fame

The story of Kevin and Ruby Franke offers a harrowing tale of the consequences of ambition and the unchecked power of social media influence. Ruby, once a beloved parenting blogger with a massive following on YouTube under the moniker “8Passengers,” built a lucrative brand around her seemingly idyllic family life. Her downfall began when her eldest son casually revealed in a video the unconventional punishment of sleeping on a beanbag for months, prompting questions about the truth behind the scenes. Partnering with Jodi Hildebrandt, another mother, Ruby launched “ConneXions Classrooms,” offering parenting advice and expensive retreats, expanding their influence and income.
Kevin Franke, Ruby’s estranged husband, has publicly expressed regret for trusting his wife and a mental health counselor, acknowledging his failure to intervene in the unfolding crisis. Despite his enduring love for Ruby, he resolutely opposes her return to their family life, prioritizing the safety of their children. Their eldest son, Chad, recalls the chaotic home environment, filled with yelling and punitive measures, painting a stark contrast to the serene image his mother curated online.
The shocking revelation of child abuse came to light when Ruby’s youngest son fled to a neighbor, found malnourished and bound with duct tape, leading to a 911 call and subsequent arrests. The disturbing details of the case, including the role of Jodi Hildebrandt’s home as a site of abuse, underscore the severity of the situation. Both women pleaded guilty, receiving sentences of 30 to 60 years in prison, a consequence that has left their families grappling with the aftermath.
Kevin, in an interview with “Good Morning America,” reflected on the dangers of social media, cautioning against the exposure and scrutiny it brings to family life. His warnings resonate as the case highlights the disparity between curated online personas and real-life struggles. An upcoming documentary, “Devil in the Family: The Fall of Ruby Franke,” promises to delve deeper, featuring unseen footage that reveals the darker aspects of Ruby’s behavior.
The broader implications of this case spark discussions on the ethics of parenting blogs and the rights of children whose lives are showcased online. It raises questions about the authenticity of content created for profit and the potential exploitation of children’s privacy for parental gain. The Franke-Hildebrandt case serves as a stark reminder of the potential for harm when personal lives are commodified on social media.
In conclusion, the story of Ruby Franke and Jodi Hildebrandt is a cautionary tale of the perils of social media influence and the fragility of family dynamics under scrutiny. It underscores the importance of privacy and the need for critically assessing the reality behind online personas, while urging parents to reflect on the legacy they create for their children in the digital age.
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