RFK Racing Announces Major Restructuring and Leadership Appointments

RFK Racing, formerly known as Roush Fenway Racing, has unveiled a significant restructuring plan set to go into effect in mid-March. This strategic move comes at a pivotal moment for the team, which has undergone substantial changes since NASCAR driver Brad Keselowski joined as a co-owner alongside Jack Roush and Fenway Sports Group in 2022. The restructuring aims to bolster the team’s marketing, branding, and operational efficiency, positioning it for long-term success in the competitive world of NASCAR.

Central to this reorganization is the appointment of Dawn Turner as the new Senior Vice President of Brand Strategy, Marketing, and Communications. Turner brings a wealth of experience from major sports organizations, including the NFL’s Carolina Panthers and the NBA’s Oklahoma City Thunder. Her expertise in enhancing brand identity, fan engagement, and integrated marketing will be instrumental in elevating RFK Racing’s profile and deepening its connection with fans and sponsors.

A New Era for RFK Racing: Leadership and Vision

The restructuring at RFK Racing reflects the team’s commitment to evolution and innovation. Since Keselowski’s arrival as a co-owner, the team has embraced change, including the introduction of a third car in the 2025 Cup Series. This expansion underscores RFK’s ambition to compete at the highest level, with Keselowski behind the wheel of the No. 6 Ford Mustang, Chris Buescher driving the No. 17 Ford Mustang, and Ryan Preece piloting the newly added No. 60 Ford Mustang. The addition of Preece’s car signifies a strategic push to broaden the team’s competitive edge.

RFK President Steve Newmark expressed enthusiasm about Turner’s appointment, highlighting her proven track record in sport