Boost in Quebec Tourism Expected Due to Weak Canadian Dollar and Trade Tensions

The Canadian tourism industry, particularly in Quebec, is poised to experience a significant surge in 2025, driven by a combination of economic and geopolitical factors. According to a recent report by the Alliance de l’industrie touristique du Québec, the weakening Canadian dollar and escalating trade tensions with the United States are expected to encourage more Quebecers to choose local destinations over international travel. This shift in travel preferences is estimated to generate a substantial $1.5 billion in spending within the province this year.

Economic Factors Influencing Travel Decisions

The weakened Canadian dollar has made international travel, particularly to the United States, more expensive for Quebecers. This financial burden, coupled with the ongoing trade war between Canada and the U.S., has led many residents to reconsider their travel plans. A recent survey conducted by Leger for the Alliance de l’industrie touristique du Québec revealed that 45% of respondents in Quebec have either canceled or plan to cancel their travel plans to the U.S. in 2025. Among these individuals, half have expressed their intention to redirect their tourism dollars toward destinations within Quebec.

Rising Tensions and Shift in Consumer Sentiment

The strained relationship between Canada and the United States, exacerbated by recent political developments, has also played a role in altering travel preferences. President Donald Trump’s threats to annex Canada and impose tariffs on Canadian goods have sparked widespread dissatisfaction among Canadians, particularly in Quebec. Many residents have expressed a sense of alienation and distrust toward the U.S., further incentivizing them to explore domestic travel options. This shift in sentiment is not only a practical response to economic pressures but also a reflection of changing attitudes toward cross-border relations.

Capitalizing on the Weak Dollar

The weak Canadian dollar presents a unique opportunity for Quebec’s tourism industry to attract both local and international visitors. While Quebecers may be opting for staycations due to financial constraints, the province is also well-positioned to draw American tourists. Yves Lalumière, CEO of Tourisme Montréal, highlighted the strength of the U.S. dollar, which currently holds a value of over 1.44 Canadian dollars. This exchange rate makes Montreal and other Quebec destinations more affordable and appealing to American travelers, creating a win-win situation for the local economy.

Strategic Marketing to Attract Visitors

To capitalize on these favorable conditions, Quebec’s tourism sector is launching targeted marketing campaigns. In the U.S., for instance, Tourisme Montréal is rolling out a strategy that emphasizes the value of the American dollar in Canada. By highlighting the affordability of Quebec as a travel destination, the province aims to entice more U.S. tourists. Meanwhile, local campaigns are encouraging Quebecers to explore their own province, showcasing the diverse cultural, historical, and natural attractions that Quebec has to offer. These efforts are expected to further boost the local tourism economy and create a sense of pride among residents.

A Promising Outlook for Quebec’s Tourism Sector

The convergence of economic and geopolitical factors has created a favorable environment for Quebec’s tourism industry in 2025. With an estimated $1.5 billion in local spending and increased interest from American visitors, the province is well-positioned to experience a thriving tourism season. While the weak Canadian dollar and trade tensions present challenges for other sectors, they have become a catalyst for growth in the tourism industry. By leveraging these opportunities and implementing strategic marketing initiatives, Quebec is set to emerge as a prime destination for both domestic and international travelers in the coming year.