The Dallas Cowboys Cheerleaders: The Ultimate Game-Day Glam Icons

The Dallas Cowboys may not be taking the field for Super Bowl 2025, but their iconic cheerleading squad, the DCC, remains the undisputed champions of game-day glamour. Known as “America’s Sweethearts,” the Dallas Cowboys Cheerleaders have long been a symbol of elegance, precision, and show-stopping beauty.Recently, Kelly Villares, a 23-year-old rookie cheerleader, sat down with Us Weekly to spill the secrets of the DCC’s legendary beauty routine—proving that being a Dallas Cowboys Cheerleader is not just about performance, but a full-time commitment to looking and feeling your absolute best. From smoothing skincare secrets to long-lasting makeup and their famous Texas-sized hair, Villares shared how the DCC team preps for game day, making it clear that their beauty regime is just as rigorous as their training.

Smooth Skin and Show-Stopping Tan: The DCC Skincare and Body Ritual

For the DCC, the pursuit of flawless skin begins long before the lights hit the field. Villares revealed that regular waxing is a must for the squad, and they rely on the European Wax Center, a trusted partner of the DCC. “From our arms to our eyebrows to our legs to Brazilians, we do it all,” she explained. To keep their skin smooth and bump-free, the cheerleaders swear by the EWC Face and Body Exfoliating Gel, a gentle yet effective formula packed with natural fruit enzymes like papaya, pineapple, and lemon-peel extract. This miracle product not only preps the skin for spray tans but also ensures a silky-smooth canvas between waxes.

Post-spray tan, Villares emphasizes the importance of hydration. “Slathering on body moisturizer right after the shower makes a huge difference in making the tan last longer,” she shared. But the real secret? The DCC girls use an at-home self-tanner to contour their faces, accentuating cheekbones and defining the jawline for a more angular look. This same technique is applied to the midsection to create the illusion of perfectly toned abs—a trick Villares calls one of the best lessons she learned from her veteran teammates.

Game-Day Hair That Defies Gravity: The DCC’s Secret to Big, Bouncy Locks

No discussion of the DCC’s beauty routine would be complete without addressing their signature, gravity-defying hair. For the cheerleaders, game-day hair prep begins early—often as early as 5 a.m.—and involves a clever trick to achieve that iconic Texas-sized volume. According to Villares, the key is not just teasing but how you tease. Rather than aggressively back-combing large sections of hair, the DCC uses tiny pieces and layers them with Cricket’s Amped Up Teasing Brush, a tool Villares calls “a total game-changer” for creating maximum height without causing damage.

Once the hair is teased to perfection, the finishing touch is a liberal spritz of Living Proof’s Full Dry Volume and Texture hair spray. “The goal is not to ruin your hair, but to limit the severity of teasing,” Villares explained. Given the lengthy season and constant performances, preserving the health of their hair is just as important as achieving that show-stopping look. Many cheerleaders even arrive at the stadium with “dirty” hair, as it holds curls and teasing better than freshly washed hair.

Makeup That Lasts the Entire Game (and Beyond)

When it comes to makeup, the DCC’s mantra is all about longevity. After all, when you’re performing high-energy routines under the bright lights of AT&T Stadium, the last thing you want is for your makeup to budge. Villares shared her top three makeup must-haves for game-day glam. First, she swears by Charlotte Tilbury’s Airbrush Flawless Foundation for a smooth, natural base. To keep shine at bay, she applies the coordinating Airbrush Flawless Finishing Powder under her eyes and across her forehead—a quick fix she can rely on during the rush of halftime touch-ups.

For her lips, Villares turns to another Charlotte Tilbury favorite: a lipstick in Pillow Talk Fair paired with a Lip Cheat liner in Pillow Talk Medium. Her trick? Dabbing the lighter lipstick shade in the center of her mouth and lining the edges with the slightly darker liner to create the illusion of full, luscious lips. Finally, she keeps her brows perfectly in place with a clear brow gel from EWC—a flexible formula that allows for natural movement while keeping her arches flawless. These three products are staples in her game-day bag, ensuring she stays picture-perfect from kickoff to the final whistle.

Becoming Game-Day Ready: Takeaways from the DCC Beauty Playbook

The DCC’s beauty routine may seem intense, but the good news is that you don’t have to be a professional cheerleader to adopt their secrets. Whether you’re heading to the Super Bowl, hosting a watch party, or just want to elevate your everyday look, Villares’ tips offer a roadmap to achieving that iconic DCC glamour. Start by incorporating exfoliating products like EWC’s Face and Body Exfoliating Gel into your skincare routine. Don’t shy away from self-tanners to contour your face and midsection. And when it comes to hair, remember that small, layered teasing and the right products can make all the difference in achieving big, bouncy volume.

Most importantly, embrace the mindset that beauty is not just about looks but about confidence and self-care. As Villares and her teammates prove, the DCC’s beauty regime is as much about preparing for the field as it is about feeling empowered and ready to take on the world—one game at a time. With these insider tips, you’ll be game-day ready in no time—and who knows, maybe you’ll even inspire your own cheering section.