The Rise and Evolution of the NFL WAGs: A Modern Perspective

In the world of professional sports, particularly the NFL, the term "WAGs" (an acronym for "wives and girlfriends") has become a well-recognized label. Originating from E!’s WAGS docuseries in 2015, the term gained further popularity with Netflix’s W.A.G.s. to Riches in 2025. However, many women in this elite group have expressed discomfort with the term, viewing it as limiting or carrying negative connotations. This article delves into the perspectives of several NFL partners, exploring their thoughts on the term and their efforts to redefine it.

Beyond the Label: The Women Behind the NFL

The term "WAG" is often met with indifference or reluctance by the women it aims to describe. Kylie Kelce, married to former Philadelphia Eagles center Jason Kelce, voiced her discomfort with the term on the "Call Her Daddy" podcast in February 2025. She highlighted the negative connotations, suggesting that the term implies a woman’s identity is solely defined by her partner’s profession. This sentiment is shared by others, such as Kelly Stafford, wife of Los Angeles Rams quarterback Matthew Stafford, who expressed her indifference to the term, noting that she had never heard another NFL spouse use it. Similarly, Kylie Cole, wife of Las Vegas Raiders punter AJ Cole, avoids the term, preferring instead to identify as part of "the women of the Raiders."

These women emphasize that their identities extend beyond their relationships. Many have careers, hobbies, and personal interests that define who they are. Kylie Kelce, for instance, works as a high school field hockey coach and hosts a successful podcast, "Not Gonna Lie," which topped her husband’s and brother-in-law’s podcast in popularity. These testimonials illustrate the diversity and individuality of the women associated with the NFL, challenging the one-dimensional narrative often associated with the term "WAG."

Redefining Identity: More Than Just a Partner

The discomfort with the term "WAG" stems partly from its reduction of complex individuals to a single role. Allison Kuch, wife of retired NFL player Isaac Rochell, has made a conscious effort to redefine the term on her podcast. She describes the "WAG" stereotype as "uptight and bougie" and seeks to replace it with a more "chill and low-key" image. Similarly, Kylie Cole prefers to refer to herself and her peers as "the women of the Raiders," emphasizing their individuality and collective identity beyond their partners. These efforts reflect a broader movement among NFL partners to challenge stereotypes and reclaim their narratives.

The personal stories of these women further highlight their multifaceted lives. Kylie Kelce, for example, initially hesitated to tell her family about her relationship with Jason due to concerns about being judged as someone only interested in his wealth. She emphasizes that her relationship is built on mutual respect and shared values, not materialism. This resonates with the experiences of many women who feel misunderstood or misrepresented by the "WAG" label.

Building a Community: Sisterhood and Support

Despite the reservations about the term, there is a sense of camaraderie and shared understanding among NFL wives and girlfriends. Jackie Tranquill, wife of Kansas City Chiefs player Drue Tranquill, recalled her initial nervousness about meeting other NFL partners. Worried that they would resemble the glamorous, drama-filled portrayals on TV, she was pleasantly surprised to find that they were "just like me." This sentiment reflects the common experience of navigating the unique challenges of being in a high-profile relationship while maintaining a sense of normalcy.

Niki Mailata, wife of Philadelphia Eagles player Jordan Mailata, acknowledges the convenience of the term "WAG" while expressing mixed feelings about it. Despite her reservations, she appreciates the sense of community and fun that the term can represent. This duality—acknowledging the practicality of the label while rejecting its limitations—highlights the ongoing debate about how to define and represent this group of women.

The Role of Media: Influence and Reclamation

The media has played a significant role in shaping the public perception of NFL wives and girlfriends. Shows like WAGS and W.A.G.s. to Riches have brought attention to this group, but they have also reinforced stereotypes. Many women feel that these portrayals do not accurately reflect their lives or personalities. Bryce Watts Hansen, wife of retired NFL player Chad Hansen, criticized the term for feeling "pretentious" and distancing women from their individuality. Her perspective underscores the tension between the media’s portrayal and the reality of these women’s lives.

Allison Kuch’s efforts to redefine the term on her podcast exemplify how some women are reclaiming the narrative. By sharing their personal stories and challenging stereotypes, they are working to create a more authentic representation of what it means to be an NFL wife or girlfriend. This reclamation process involves both embracing the sense of community that the term can provide and rejecting its limiting connotations.

The Future of the NFL WAG: Mai vs. the Stereotype

Mai Mailata’s perspective encapsulates the evolving understanding of the term "WAG." While she acknowledges its drawbacks, she also recognizes its utility in creating a sense of belonging and fun among the NFL community. This balanced view reflects the ongoing negotiation between embracing the term’s practicality and rejecting its limitations. As more women share their stories and challenge stereotypes, the term is likely to evolve, moving away from its negative connotations and towards a more inclusive and accurate representation of their experiences.

In conclusion, the term "WAG" remains a subject of debate among NFL wives and girlfriends. While some reject it outright, others are working to redefine it, emphasizing their individuality and collective identity. Through their personal stories and shared experiences, these women are challenging stereotypes and reclaiming their narratives, thereby shaping a more nuanced understanding of what it means to be an NFL partner.