Meghan Markle Shares Rare Photo of Daughter Princess Lilibet on New As Ever Website

Meghan Markle Relaunches Lifestyle Brand with a Touch of Family Charm

Meghan Markle, the Duchess of Sussex, has embarked on an exciting new venture by relaunching her lifestyle brand, now rebranded as As Ever. This fresh chapter was unveiled with a heartwarming photo featuring her 3-year-old daughter, Princess Lilibet, marking a rare and adorable public appearance by the young royal. The image captures Meghan and Lilibet walking hand-in-hand, barefoot in a vibrant green field, with picturesque palm trees and a glimpse of the Pacific Ocean in the background. Both mother and daughter are dressed in airy white dresses, embodying a serene and natural elegance. This touching moment not only showcases their bond but also sets the tone for the brand’s new direction, emphasizing simplicity, authenticity, and a deep connection to nature.

A New Chapter: The Rebranding Announcement

The relaunch of Meghan’s brand was announced via Instagram on February 17, with a video recorded by her husband, Prince Harry, in an outdoor garden. In the video, Meghan expresses her excitement about keeping the project under wraps and shared her anticipation for both her new business venture and her upcoming Netflix series, "With Love, Meghan," set to debut on March 4. The Duchess, known for her engaging communication style, revealed the inspiration behind the rebranding, highlighting the significance of the new name, As Ever. This name reflects her continuous passion for lifestyle, wellness, and community, traceable back to her earlier endeavors, such as her blog, The Tig.

The Meaning Behind "As Ever": A Reflection of Meghan’s Vision

The name "As Ever" carries a profound meaning for Meghan, symbolizing consistency and timeless values. It signifies a return to her roots, representing a lifestyle that has always been central to her identity—cooking, gardening, and crafting. This rebranding allows Meghan to reconnect with her audience in a more intimate way, sharing her passions that have been a part of her life since her days blogging on The Tig. "As Ever" is not just a name; it’s a promise to deliver content and products that resonate with her beliefs and experiences, offering a genuine glimpse into her world.

From American Riviera Orchard to As Ever: A Journey of Growth

The transition from American Riviera Orchard to As Ever was a strategic decision prompted by the realization that the original name limited the brand’s scope. While "American Riviera Orchard" was tied to Santa Barbara’s local produce, it constrained the brand’s potential to expand beyond regional products. With Netflix’s partnership, both in her television series and business ventures, Meghan saw an opportunity to broaden her brand’s reach. She had secured the name "As Ever" in 2022, waiting for the perfect moment to introduce it, which aligned with her Netflix show’s release and her renewed focus on lifestyle content.

Meghan’s Netflix Series: A Glimpse into Her World

Meghan’s upcoming Netflix series, "With Love, Meghan," scheduled for release on March 4, offers a deeper insight into her life and interests. The show is expected to blend her love for cooking, gardening, and crafting, aligning perfectly with the As Ever brand. This series not only showcases her personal passions but also highlights her commitment to community and sustainability, core values of her lifestyle brand. The timing of the show’s release coincides with the rebranding, creating a cohesive narrative of her journey and vision.

Looking Ahead: The Future of As Ever

As As Ever unfolds, Meghan Markle continues to weave her personal story into her brand, creating a space where tradition meets modernity. The involvement of her children, particularly Princess Lilibet in the brand’s relaunch, underscores her dedication to family and legacy. With the support of her husband and growing partnerships, Meghan is poised to redefine lifestyle branding, making it more inclusive and authentic. The future of As Ever is promising, with a commitment to storytelling, sustainability, and community—values that have always been at the heart of Meghan’s endeavors.