Meghan Markle Teases Her 1st As Ever Product, Pays Tribute to Prince Harry in New Instagram Post

Meghan Markle Embraces a New Era with Her Rebranded Company, As Ever

Meghan Markle, the Duchess of Sussex, is kicking off a fresh chapter in her life and career with the rebranding of her company to As Ever. The 43-year-old royal shared an inspiring Instagram post on Thursday, February 20, offering a glimpse into her new venture and hinting at the first product under the As Ever label. The post showcased a vision board filled with recipes, personal photos, and motivational quotes, giving fans a personal look at her aspirations and memories. “From memory lane to the memories I’m making today…” she captioned the post, setting the tone for this exciting new phase.

Among the highlights of the vision board were jam jar labels for a raspberry spread bearing the As Ever name and logo. Meghan first introduced her strawberry jam last year under her previous brand, American Riviera Orchard (ARO), and it seems her love for preserves will continue to be a cornerstone of her product line. “Of course, there will be fruit preserves,” she shared in an Instagram video earlier this week. “I think we’re all clear at this point that jam is my jam. But there are so many more products that I just love, and now it’s time to share them with you. So I just can’t wait for you to see it. Thanks, guys!”

A New Brand with a Broader Vision

The rebranding from American Riviera Orchard to As Ever reflects Meghan’s desire to expand her product range beyond the limitations of the previous name, which was tied to her adopted home in Santa Barbara, California. “I thought, ‘American Riviera, that sounds like such a great name.’ It’s my neighborhood; it’s a nickname for Santa Barbara, but it limited me to things that were just manufactured and grown in this area,” she explained. With Netflix joining forces as both a partner for her upcoming show, With Love, Meghan, and her business, the timing seemed perfect to unveil a new name that encapsulates her vision.

“As Ever essentially means ‘as it’s always been,’” Meghan shared, emphasizing the brand’s timeless essence. For fans who followed her since her days running The Tig, her former lifestyle blog, this new chapter feels like a natural evolution. “If you’ve followed me since 2014 with The Tig, you know I’ve always loved cooking and crafting and gardening — this is what I do,” she said. The name As Ever also holds personal significance for the duchess, as it’s a phrase she’s used for years to sign off letters, symbolizing continuity and authenticity.

Personal Touches on the Vision Board

Meghan’s vision board was a heartfelt mix of personal and professional elements, offering a window into her life and passions. In the bottom right corner, a watercolor painting depicted Meghan and her husband, Prince Harry, walking their late dog, Guy, and sharing a tender kiss. This sentimental nod to their beloved pet added an emotional layer to the board. Nearby, a green star with the name “Archie” scribbled in childlike handwriting suggested that their 5-year-old son, Prince Archie, might have contributed his own creative touch to the design. The couple also shares a 3-year-old daughter, Princess Lilibet, who is featured on the As Ever website, further highlighting the importance of family in Meghan’s journey.

The vision board also included a recipe for a cocktail called the Signature Tig Cup, along with photos of delicious dishes and uplifting quotes. One quote, “Stay close to people who feel like sunshine,” resonated with Meghan’s warm approach to life and relationships. Another, playfully written as “I love you with all my butt. I would say heart but my butt is bigger,” added a lighthearted touch, showcasing her sense of humor and authenticity.

A Glimpse into the Future

With the rebranding of her company and the upcoming release of her Netflix show, With Love, Meghan, the duchess is clearly stepping into a new chapter with confidence and enthusiasm. The name As Ever not only reflects her commitment to timeless traditions but also signals her ambition to create a brand that resonates on a global scale. While the products will still showcase creations from her California home, the vision for As Ever is expansive, promising a wide range of offerings that align with Meghan’s passions for cooking, gardening, and crafting.

As fans eagerly await the launch of As Ever and her new Netflix series, it’s clear that Meghan Markle is embracing this moment with grace and creativity. Her ability to weave personal stories and values into her work continues to inspire her audience, proving that this duchess is just as much a visionary entrepreneur as she is a devoted mother and wife. With As Ever, Meghan is not just launching a new brand — she’s inviting the world to join her on a journey that feels deeply personal and universally relatable.