Tom Holland Was Nearly Rejected From Buying His Own Non-Alcoholic Beer at Target: ‘Kind of Ironic’

Tom Holland’s Hilarious Adventure: When He Almost Couldn’t Buy His Own Non-Alcoholic Beer

Tom Holland, the beloved actor best known for his role as Spider-Man, recently shared a light-hearted and relatable story on social media. In a video posted to his Instagram Story on Tuesday, February 18, Tom documented his amusing journey to track down his own non-alcoholic beer brand, Bero, at Target stores in the United States. The video, which quickly went viral on other platforms, gave fans a glimpse into his life as an entrepreneur and his experiences with sobriety.

The Adventure Begins: A Mission to Find Bero

In the video, Tom explained that he hadn’t been in the States for a while and was excited to see his product, Bero, on store shelves. “I haven’t been in the States for a while,” he said, “and I’m gonna go visit some Bero on the shelves, out in the wild.” He then embarked on a mission to find his beer, visiting not one, not two, but three different Target stores. After striking out at the first two locations, Tom finally found Bero at the third store. “OK, so success! I found some, I bought it,” he proudly declared as he walked through the store’s parking lot.

However, the story took a humorous turn when Tom revealed that he almost couldn’t purchase his own product. “They wouldn’t accept my ID because it’s English, and I couldn’t prove my age,” he explained. Luckily, a kind employee came to his rescue by scanning their own ID to help him complete the purchase. Tom couldn’t help but laugh at the irony of the situation. “Kind of ironic that I wasn’t allowed to buy my own product. But yeah, feeling good. This is exciting,” he said with a chuckle.

Founded in Sobriety: The Birth of Bero

Tom Holland’s journey with Bero began two years ago, when he decided to take control of his relationship with alcohol. In early 2022, he embarked on a Dry January challenge, which ended up lasting far longer than a single month. As noted on the Bero website, “One month turned into one year, and the rest is history.”

During this time, Tom found himself on a mission to create a product that didn’t exist: a non-alcoholic beer that not only tasted great but also looked as high-class as a perfectly poured pint. This idea became the foundation of Bero, which officially launched in October 2024. The brand reflects Tom’s personal journey and his desire to enjoy the experience of beer without the alcohol.

Creating Bero: Trials, Errors, and a Lot of Taste-Testing

In an interview on Late Night with Seth Meyers last fall, Tom opened up about the process of creating Bero. “It was a long process,” he admitted, but also described it as “very fun.” The journey involved plenty of trial and error, with Tom enlisting the help of his friends and family to perfect the recipe. “Everyone would come over, and we would really try and figure out how to create something that felt like it was authentically beer,” he shared.

For Tom, the goal of Bero goes beyond just creating a tasty drink. It’s about capturing the experience of sharing a beer with others, something he missed most during his sobriety journey. “For me, in this journey to sobriety, the thing that I’ve missed most is more the experience of sharing a beer than it is actually the beer itself,” he said. This sentiment is at the heart of Bero’s mission—to provide a drink that feels inclusive and authentic, whether you’re sober or simply looking for a great-tasting, non-alcoholic option.

The Bigger Picture: Sobriety, Entrepreneurship, and Connection

Tom Holland’s story with Bero is more than just a funny anecdote about a celebrity trying to buy his own product. It highlights his commitment to sobriety and his desire to create something meaningful that resonates with others. By sharing his journey and the challenges he’s faced, Tom is helping to normalize sobriety and reduce the stigma surrounding it.

Bero is not just a product; it’s a symbol of Tom’s personal growth and his efforts to make a positive impact. The brand’s success is a testament to his dedication and the growing demand for high-quality, non-alcoholic beverages. As Tom continues to navigate the world of entrepreneurship, his honesty and sense of humor are inspiring fans around the world.

In the end, Tom’s adventure to find Bero at Target serves as a reminder that even the most unexpected challenges can lead to meaningful moments of connection and growth. And for fans of the actor and his brand, it’s a heartwarming glimpse into the life of a man who is as relatable as he is talented.