The Channel Company, a leading global provider of insights, strategy, and marketing services for the information technology (IT) sector, has announced the launch of CRN Asia, a new platform aimed at delivering breaking news, analysis, and market research tailored for IT channel professionals across the region.
CRN Asia expands The Channel Company’s respected flagship CRN brand portfolio, offering independent and in-depth coverage of the rapidly evolving landscape of IT channel technologies, trends, and strategies. This resource is designed for solution providers of all sizes, ensuring that they remain informed and competitive in a dynamic marketplace.
Matt Yorke, Chief Executive Officer of The Channel Company, emphasised the platform’s significance for IT channel solution providers in Asia. “We are committed to being an indispensable resource for IT channel solution providers in Asia. With CRN Asia, solution providers have daily access to the necessary knowledge they need to make rapid decisions and stay competitive in the dynamic IT channel marketplace in Asia and across the world,” he said.
The launch of CRN Asia is seen as a significant step in extending the leading-edge news, trusted analysis, and sought-after events of CRN to a truly global audience. Alan Loader, Global Senior Vice President of Media at The Channel Company, noted, “The daily articles, interviews, and opinion pieces will empower solution providers in Asia to navigate the complex and evolving channel landscape and drive business growth.”
The platform aims to serve a growing audience of IT professionals, offering them the tools and information necessary to tackle technology challenges, identify new opportunities, and make strategic decisions that can enhance both their customer relationships and organisational success. The experienced team of journalists behind CRN Asia is dedicated to delivering essential news and intelligence, enabling solution providers to adapt to the fast-paced changes in the IT sector.
CRN Asia is expected to feature a variety of content, including daily news updates, in-depth articles, and exclusive interviews with industry leaders. By providing timely and relevant insights, the platform seeks to equip IT channel professionals with the information needed to make informed decisions in an increasingly competitive environment.
The expansion of CRN into the Asian market reflects a broader trend in the IT industry, where rapid technological advancements and shifting market dynamics require solution providers to stay ahead of the curve. As the demand for reliable information grows, CRN Asia is poised to become a vital resource for professionals seeking to enhance their business strategies and achieve sustained growth.
“Access to quality information is crucial in today’s fast-evolving IT landscape,” added Loader. “With CRN Asia, we are not only enhancing our content offerings but also reinforcing our commitment to supporting the growth of the IT channel in Asia.”
Professionals interested in the latest developments in the IT channel can visit CRN Asia to explore expert insights and independent channel coverage designed to support their business needs. For more information, visit thechannelco.com and www.eagletree.com.
