The Future of iPhone Videography: Apple’s Bid for the Vlogging Community

Leading the Charge in Smartphone Videography

The iPhone 16 Pro is already a powerhouse when it comes to capturing stunning still images and producing professional-level video content. However, according to Bloomberg’s Mark Gurman, a well-known Apple analyst with a strong track record of accuracy, Apple is planning to take its video capabilities to the next level with the iPhone 17 Pro lineup. Gurman suggests that Apple will focus heavily on improving video recording features in an effort to attract the vlogging community, potentially luring creators away from standalone cameras. As a YouTube creator and someone deeply involved in video production, this news is both exciting and intriguing. The question on everyone’s mind is: what exactly will Apple do to enhance its video capabilities?

Current Excellence and Future Potential

While Gurman hasn’t provided specific details about the upgrades, it’s worth noting that Apple is already ahead of the curve when it comes to video production on smartphones. The iPhone Pro models have consistently set a high standard with features like ProRes recording and Log color profiles, making them not just exceptional tools for everyday vloggers but also capable of being the primary cameras for Hollywood films. The integration of Log color profiles, in particular, has been a game-changer, offering creators more flexibility in post-production. It’s no surprise that competitors like Samsung have taken notice, with the recent S25 Ultra also featuring Log color capabilities.

A Creator’s Perspective: What’s Holding Me Back?

As someone who spends a significant amount of time producing videos for both CNET and my YouTube channel, I have a deep understanding of the tools available to creators. My arsenal includes everything from high-end mirrorless cameras like the Canon R5 and BlackMagic Cinema Camera to more portable options like the DJI Osmo Pocket 3. Yet, despite the iPhone 16 Pro’s impressive capabilities, I rarely use it for my productions. So, why is that?

For starters, my current setup already meets my needs. When I want cinematic quality, I rely on my primary cameras. When I need something lightweight and portable for vlogging, the DJI Osmo Pocket 3 is my go-to. But Apple has an opportunity to change this dynamic. The question is: what would it take for me to leave my Osmo behind and rely solely on my iPhone for vlogging? The answer lies in addressing the gaps that currently exist in the iPhone’s video production workflow.

Bridging the Gap: Bluetooth Microphone Integration

One of the biggest hurdles for using the iPhone as a primary vlogging tool is the lack of seamless integration with Bluetooth microphones in the default camera app. While the iPhone’s built-in microphones are decent in quiet environments, external microphones like the DJI Mic 2 offer superior sound quality, better wind resistance, and the ability to record crystal-clear audio from a distance. Currently, pairing the DJI Mic 2 with the iPhone works flawlessly in third-party apps like the BlackMagic Camera app, but the same cannot be said for Apple’s native camera app.

This limitation is a significant barrier for creators like me who value high-quality audio without the hassle of cumbersome workflows. While Apple might push the AirPods Pro 2 as a solution, they aren’t a practical option for vlogging, especially since many creators prefer not to wear headphones while filming. If Apple wants to win over the vlogging community, improving Bluetooth microphone integration in the native camera app should be a top priority.

Enhancing Post-Production Workflow: The Case for Built-In LUTs

Another area where the iPhone falls short is in its editing capabilities for Log footage. Log video, while incredibly versatile, requires color grading to unlock its full potential. This process typically involves importing footage into professional editing software like Adobe Premiere or DaVinci Resolve, which can be time-consuming and labor-intensive. For fast-paced YouTubers and social media creators, this extra step can be a deterrent.

To address this, Apple could introduce color presets, also known as LUTs (Lookup Tables), directly into the iPhone’s video editing workflow. These presets would allow creators to apply professional-grade color grades to their Log footage right on the device, streamlining the post-production process and saving valuable time. Such a feature would make the iPhone a more attractive option for creators who need to produce high-quality content quickly.

The Road Ahead: Can Apple Convince Creators to Ditch Their Standalone Cameras?

The iPhone 17 Pro’s rumored focus on video improvements has sparked a lot of excitement in the creative community. As someone who is deeply invested in video production, I’m eager to see how Apple plans to build on the already impressive foundation laid by the iPhone 16 Pro. The addition of features like enhanced Log footage editing tools and native Bluetooth microphone integration could be the deciding factors in whether the iPhone becomes a viable alternative to standalone cameras for many creators.

However, Apple’s success in this space will depend on its ability to address the practical needs of its target audience. Creators want tools that are not only powerful but also convenient and easy to use. If Apple can deliver on these fronts, it may just succeed in convincing many of us to leave our standalone cameras behind and rely solely on our iPhones for vlogging. The future of iPhone videography is bright, and I, for one, can’t wait to see what’s in store.