MWC 2025: Honor Teases Agentic AI Phone That Will ‘Revolutionize’ Our Devices

Honor’s Transformation: From Huawei’s Shadow to a Global Tech Leader

Honor, once recognized as the younger sibling of the Chinese tech giant Huawei, has emerged from its former parent’s shadow to carve out a unique identity in the tech world. Since splitting from Huawei, Honor has shown remarkable growth and innovation, particularly in the smartphone market. At the Mobile World Congress (MWC) 2025 in Barcelona, the company made a bold statement, signaling its ambition to not only compete with top Android phone manufacturers but also to become a major player in the AI device market. This move underscores Honor’s commitment to innovation and its vision for the future of technology.

Honor’s $10 Billion Bet on AI: A New Era of Smart Devices

At MWC 2025, Honor didn’t unveil a new smartphone, as its flagship model, the Honor Magic 7 Pro, had already been launched in January. Instead, the company announced a massive $10 billion investment in AI products and devices. This significant move indicates Honor’s strategic shift toward artificial intelligence and its desire to revolutionize the way users interact with technology. The first project under this initiative is the development of an intelligent phone that aims to redefine human-device interaction. Honor is collaborating with tech giants Google and Qualcomm to integrate advanced AI models into its solutions, ensuring a seamless and secure user experience.

The Alpha Plan: Honor’s Vision for the Future of AI

Honor’s $10 billion investment is part of its "Alpha Plan," a new strategy under the leadership of its recently appointed CEO, James Li. The Alpha Plan aims to create AI devices and services that work across different operating systems, emphasizing interoperability and universal compatibility. One of the first steps in this plan is the introduction of a universal file-sharing system that enables ultrafast transfers between iOS and Android devices. This innovation will bridge the gap between rival ecosystems, offering users greater convenience and flexibility. Additionally, Honor has announced that existing phones will benefit from extended software support, with Android updates and security patches now available for seven years instead of five. The company is also introducing AI-powered features such as image upscaling to restore old photos and deepfake detection, which will debut on the Magic 7 Pro.

New Devices and Innovations: Honor Expands Its Portfolio

In addition to its AI-focused announcements, Honor also showcased several new devices at MWC 2025. The lineup includes the Honor Earbuds Open, priced at 149 euros, the Honor Watch 5 Ultra for 279 euros, and the Honor Pad V9 tablet for 250 euros. The company also teased the upcoming release of the Honor MagicBook Pro14 laptop. These products reflect Honor’s commitment to expanding its ecosystem and offering users a wide range of innovative devices that integrate seamlessly with its AI-driven vision. By diversifying its product portfolio, Honor is positioning itself as a comprehensive tech brand capable of meeting the diverse needs of consumers.

Collaborating with Google: A Partnership for the Future

Honor’s collaboration with Google is a cornerstone of its AI strategy. The partnership aims to deeply integrate Google’s Gemini AI models into Honor’s devices, creating new possibilities for users while ensuring data security and privacy. Matt Waldbusser, managing director of consumer AI at Google Cloud, emphasized the importance of this collaboration, stating that it will enable Honor to deliver cutting-edge AI solutions that were previously unimaginable. This partnership not only enhances Honor’s credibility in the AI space but also signals a new era of cooperation between major tech companies to drive innovation.

The Future of AI and Honor’s Vision for Human-Device Interaction

Honor’s announcements at MWC 2025 highlight its commitment to agentic AI, a concept that shifts the focus from app-based interfaces to AI agents that proactively coordinate tasks on behalf of users. This vision, first introduced at MWC 2024, has gained significant traction and promises to revolutionize how people interact with their devices. During its keynote, Honor demoed the latest version of its AI agent, which will soon be rolled out to its devices. With its $10 billion investment, strategic partnerships, and innovative products, Honor is poised to play a leading role in shaping the future of AI and smart devices. As the company continues to execute its Alpha Plan and expand its ecosystem, Honor is no longer just a smartphone brand but a trailblazer in the tech industry.