Rowenta, a leader in high-performance home appliances under Groupe SEB, has announced a strategic partnership with Narwal, a frontrunner in home cleaning robotics. This collaboration aims to revolutionise home cleaning standards for European consumers, introducing the Rowenta X-CLEAN 10, an intelligent cordless vacuum and wash cleaner.
The partnership combines Rowenta’s renowned craftsmanship and market influence with Narwal’s advanced robotic technology, reflecting both brands’ commitment to innovation and product excellence. The Rowenta X-CLEAN 10 showcases a blend of both companies’ strengths and underscores their shared vision for future growth in home cleaning solutions.
As a flagship brand of Groupe SEB, which boasts a diverse portfolio that includes Tefal, WMF, and Krups, Rowenta celebrates 140 years of excellence this year. The brand has established itself as a significant player in various categories, including personal care and floor care. Its growing success in the floor care sector has solidified its reputation in European households, making it a trusted name among consumers.
Narwal, known for its robotic cleaning technology, aligns with Rowenta’s mission to simplify everyday life through innovation. With a global team of over 700 researchers—accounting for more than half of its workforce—Narwal has developed intelligent cleaning solutions for over 3 million households worldwide. The company, which ranks among the top five robotic cleaning manufacturers, achieved $200 million in sales within just two years of its launch and continues to experience double-digit growth.
The collaboration between Rowenta and Narwal aims to leverage Narwal’s advanced cleaning technology to enhance the Rowenta X-CLEAN 10. By combining Narwal’s expertise with Rowenta’s robust market presence, this partnership signifies a mutual dedication to delivering high-quality, innovative products tailored to the evolving needs of European consumers.
The Rowenta X-CLEAN 10, the first product from this technology partnership, exemplifies excellence in precision engineering and advanced technology. It features Narwal’s patented AI DirtSense™ technology, which intelligently adjusts water flow and suction according to dirt levels, ensuring effective cleaning with minimal user input. An innovative L-shaped double-row staggered comb brush enhances its anti-tangling capabilities.
Moreover, the X-CLEAN 10 provides exceptional performance and user experience. Weighing only 0.8 kg, the self-propelled roller system offers ultra-lightweight handling, complemented by a flexible 180-degree design for effortless reach. Its self-cleaning system, featuring a bi-directional, hassle-free cleaning and drying mechanism, operates at the touch of a button.
The X-CLEAN 10 also includes user-friendly features like vocal assistance, an LED screen for controls, and real-time dirt tracking, setting a new standard for cordless vacuum performance in European homes.
Hower Wu, Senior Vice President at Narwal Robotics, expressed enthusiasm about the partnership, stating, “We’re excited to partner with Rowenta and bring groundbreaking cleaning solutions to European consumers. Together, we look forward to introducing even more exceptional innovations in the future.”
David Jeanson, General Manager for Home, Linen, and Personal Care at Groupe SEB, added, “We are very impressed by Narwal’s innovative technologies such as AI DirtSense™. Their expertise elevates the cleaning experience to an entirely new level.”
