Meghan Markle Relaunches Lifestyle Brand and Shares Rare Photo of Daughter Lilibet

A New Chapter for Meghan Markle’s Lifestyle Brand

Meghan Markle, the Duchess of Sussex, has officially relaunched her lifestyle brand under a new name, marking an exciting new chapter in her entrepreneurial journey. The brand, previously known as American Riviera Orchard, has been rebranded as As Ever, a name that holds deep personal significance for Meghan. In a heartfelt post on her recently created Instagram account, Meghan expressed her excitement about the rebranding, describing As Ever as a project she has "poured her heart into." The brand’s website now features a charming image of Meghan’s daughter, Lilibet, running outdoors surrounded by nature, offering a rare glimpse into the family’s private life.

Meghan explained the meaning behind the name As Ever in her Instagram post, writing that it symbolizes "as it’s always been" or "in the same way as always." This reflects her philosophy of staying true to her passions and values, which have been consistent throughout her career. She also nodded to her earlier venture, The Tig, a lifestyle blog she founded before her marriage to Prince Harry in 2018. The rebranding of As Ever represents a natural evolution of her love for food, gardening, entertaining, and finding joy in the everyday moments.

A Sneak Peek Into Meghan’s World

The launch of As Ever coincides with the upcoming release of Meghan’s Netflix show, With Love, Meghan, which is set to premiere in two weeks. The show promises to reimagine the lifestyle genre, blending Meghan’s signature warmth and creativity. In a trailer for the series, Meghan shared her enthusiasm, writing, "I have been so excited to share this with you! I hope you love the show as much as I loved making it." The show’s release was briefly delayed due to the devastating LA wildfires in January, as Meghan and her team focused on supporting those affected by the disaster.

Meghan returned to Instagram on January 1 after a four-year hiatus, kicking off the year with a black-and-white video of herself running along a beach and writing "2025" in the sand. The post was a mysterious yet hopeful start to the year, hinting at new beginnings. The following day, she shared the trailer for her Netflix show, further building anticipation for her return to the public eye.

Meghan’s Commitment to Thoughtful Living

At the heart of As Ever is Meghan’s commitment to thoughtful living, a concept she has championed throughout her career. The brand’s website is a reflection of her love for nature, family, and the simple pleasures of life. The rare photo of Lilibet, her youngest child with Prince Harry, running outdoors underscores the importance of family and the outdoors in Meghan’s life. The image captures the essence of As Ever, which aims to inspire people to appreciate the beauty in everyday moments.

Meghan’s decision to share this intimate glimpse of her family life aligns with her reputation as a mother who values privacy while still connecting with her audience. The photo of Lilibet is a rare treat for fans, who have eagerly followed updates about Meghan’s children, Archie and Lilibet, since they stepped back from royal duties.

Meghan’s Passion for Food and Entertainment

Food, gardening, and entertaining have always been central to Meghan’s lifestyle brand, and As Ever is no exception. The brand’s website highlights Meghan’s love for creating meaningful experiences around the table, whether it’s through cooking, hosting, or simply enjoying time with loved ones. Her Netflix show, With Love, Meghan, is expected to delve deeper into these themes, offering viewers a glimpse into her approach to living a fulfilling and intentional life.

Meghan’s passion for cooking was recently highlighted by her friend, Mindy Kaling, who praised her skills in the kitchen. Whether she’s preparing a gourmet meal or enjoying casual burgers and fries with Prince Harry, Meghan’s approach to food is about joy, connection, and making memories. This philosophy is at the core of As Ever, which aims to inspire people to slow down, savor the moment, and find beauty in the everyday.

Meghan and Harry’s Support for Their Community

Meghan and Prince Harry have always been committed to giving back to their community, and this was evident in their response to the LA wildfires earlier this year. The couple made a surprise visit to hand out food to evacuees, offering support and comfort during a difficult time. Meghan also expressed her gratitude to Netflix for delaying the launch of her show, allowing her to focus on the needs of those affected by the wildfires in her home state of California.

This compassionate gesture reflects the values that Meghan and Harry have consistently upheld since stepping back from their royal duties. Their commitment to making a positive impact on their community, whether through charitable work or personal acts of kindness, continues to inspire their fans worldwide.

A Glimpse into Meghan’s Personal Life

Meghan’s latest Instagram post before announcing As Ever was on Valentine’s Day, when she shared a romantic photo of herself and Prince Harry