From Soldiers to Social Media Influencers: The Unique Journey of China’s Former Flag Bearers

A Mission to Inspire and Educate

In a world where commercialization often overshadows authenticity, a group of former Chinese national flag bearers has chosen a different path. These individuals, once part of the prestigious honor guard at Tiananmen Square, have transitioned from their military careers to become social media influencers. Their goal? To share their experiences, educate the public, and inspire patriotism. For them, it’s not about chasing fame or fortune but staying true to their original mission of service and education. As one former flag bearerput it, “We decided we cannot be too commercialized, and stuck to our original goal.” By sharing their stories on platforms like Douyin, China’s version of TikTok, they hope to connect with younger generations and remind them of the sacrifices and dedication that come with serving one’s country.

Central to their approach is authenticity. They don’t force themselves to create content just for the sake of going viral. Instead, they share glimpses of their daily lives, their military past, and their reflections on service. It’s this raw, unfiltered approach that has resonated with thousands of followers online. For these former soldiers, social media has become a tool to bridge the gap between their military legacy and civilian life.

The Allure of a Soldier’s Life: Sharing Stories on Social Media

Life as a flag bearer is far from glamorous, but it is deeply rewarding. Former soldiers like Zhang Zixuan and Zeng have taken to social media to give the public a glimpse into their rigorous training, grueling schedules, and the pride they felt representing their country. Zhang, a 31-year-old former Tiananmen Square flag bearer, has amassed over 883,000 followers on Douyin. While he occasionally posts lighthearted content, such as cooking videos and updates from his family’s farm, it’s his military stories that have struck a chord with his audience.

In one particularly popular video, Zhang reflected on his time in the military, where he participated in over 7,700 flag-raising ceremonies. Curious viewers flooded the comments section, asking why he had left the military. Some even expressed regret, leaving comments like, “What a pity,” or “Are you sure this won’t affect your career?” Zhang’s response was heartfelt: “I was raised by farming folk, and I’m doing something I’m passionate about,” he said. “I’m just an ordinary veteran, but I have my own dreams and places I want to go.” His honesty and humility have only endeared him further to his followers.

A Former Flag Bearer’s Journey: From the Parade Ground to the Farm

Zhang’s story is one of passion and purpose. Born into a farming family, he never imagined he’d one day become a flag bearer at Tiananmen Square. However, after being inspired by a TV show featuring celebrities in military service, he enlisted in 2015 at just 17 years old. His five years in the military were marked by immense pride and sacrifice. He completed nearly 3,000 flag-raising duties and even participated in the 2019 China National Day Parade, an experience he described as deeply fulfilling. “I felt so much pride,” he said. “I knew I was not just representing myself. I was proud to be part of the PLA, to represent the country, and to have been part of that parade.”

Today, Zhang is retired from active duty and spends much of his time working on his family’s farm. Yet, he continues to promote patriotic education through his social media content. In one video that garnered nearly 25,000 engagements, he visited a museum and reflected on China’s intervention in the Korean War in 1950. His ability to connect historical events to contemporary life has made his content both educational and engaging.

The Challenges of Becoming a Flag Bearer

Becoming a flag bearer is no easy feat. The process is highly selective, and only a handful of soldiers make the cut. Zeng, another former flag bearer, vividly recalls his journey. Growing up in Jiangxi, he never considered a military career until he watched a TV show featuring celebrities in uniform. Inspired, he enlisted in 2015 at the age of 17 and went on to become a flag bearer at Tiananmen Square, one of the most prestigious positions in the People’s Liberation Army (PLA).

Zeng’s five years in the military were defined by rigorous training and unwavering discipline. He underwent 10 months of grueling rehearsals to prepare for the 2019 China National Day Parade, an event that demanded absolute perfection. “I felt so much pride,” he reflected. “I knew I was not just representing myself. I was proud to be part of the PLA, to represent the country, and to have been part of that parade.” For those aspiring to follow in his footsteps, Zeng has a clear message: the process is highly competitive, and meeting the strict physical and mental requirements is essential.

The Legacy of China’s Flag Bearers

The stories of Zhang, Zeng, and other former flag bearers offer a unique glimpse into the lives of those who have dedicated years of their lives to serving their country. Through their social media platforms, they continue to inspire and educate, reminding their followers of the sacrifices that underpin national pride. While they may no longer be in uniform, their commitment to patriotism and service remains unwavering. Today, they are more than just former soldiers; they are influencers, educators, and ordinary people with extraordinary stories to share. Their journeys remind us that true patriotism is not just about ceremony and symbolism but about the people who embody the values of their nation, both in and out of uniform.