Huge economic benefit expected from 2025 Brier event in Kelowna

A Vibrant Downtown Kelowna Comes to Life with the 2025 Montana’s Brier

The city of Kelowna, British Columbia, was abuzz with energy on Friday as the downtown area and its picturesque waterfront promenade welcomed thousands of visitors. These guests arrived not just from across Canada but also from international destinations, all converging for the highly anticipated 2025 Montana’s Brier. This 10-day event, a premier Canadian curling championship, has breathed new life into what is typically a quieter season in Kelowna. Among the attendees was Richard Stern from Bern, Switzerland, who traveled a long distance to be part of this exciting event, underscoring its allure on a global scale.

Boosting the Local Economy: The Ripple Effect of the Brier

The 2025 Montana’s Brier is not just a celebration of curling; it’s also a significant boon for Kelowna’s tourism industry. Lisanne Ballantyne, president and CEO of Tourism Kelowna, highlights the importance of such events in kickstarting the tourism season, providing a much-needed boost that extends into spring and summer. The influx of visitors, many of whom plan to stay for the entire 10-day duration, is expected to inject a substantial economic stimulus into the Central Okanagan region. Maureen Kozar, a visitor from Manitoba, typifies the kind of spending that local businesses can expect, as she expressed her enthusiasm for exploring boutique shops and contributing to the local economy through her purchases.

Predicted Economic Impact and Business Growth

Tourism Kelowna projects that the economic impact of the Brier could range from $12 million to $14 million in new spending within the area. This significant figure is set to have a ripple effect across the entire region, benefiting various sectors. Local businesses, especially those in the hospitality industry, are already experiencing the positive effects. Restaurants like Central Kitchen and Bar have seen an increase in reservations and visits, with co-owner Jared Lee noting the surge in customer activity. This upswing is particularly welcome after a slower year for tourism in 2024, highlighting the importance of events like the Brier in revitalizing local commerce.

Hotel Occupancy Surges as Visitors Arrive

The accommodation sector is also reaping the benefits of the Brier, with a notable increase in hotel bookings. According to Tourism Kelowna, the event is expected to generate approximately 9,000 room nights over its 10-day span. Jason Guyitt, general manager of the Eldorado Resort, shared insights into the uptick in occupancy, emphasizing that the event is attracting visitors who might not typically choose to visit Kelowna during this period. The increased foot traffic and lively atmosphere have brought a palpable energy to the city, enhancing the overall experience for both residents and visitors.

Wrapping Up the Brier: A Successful Event for Kelowna

As the 2025 Montana’s Brier nears its conclusion on March 9, the event has undeniably left a positive imprint on Kelowna. The combination of thrilling sports action, increased tourism, and a stagnant economic injection has showcased the city’s potential as a vibrant destination. The success of this event serves as a testament to the power of hosting major championships in boosting local economies and fostering community spirit. As the last stones are thrown and the final matches conclude, Kelowna can look back on a successful event that brought people together, invigorated the local business scene, and set the stage for a promising tourism season ahead.

A Lasting Legacy for Kelowna’s Tourism Industry

In conclusion, the 2025 Montana’s Brier has not only provided a thrilling experience for curling enthusiasts but has also served as a catalyst for economic growth and community engagement in Kelowna. The influx of visitors, the surge in spending, and the revitalized energy in the city underscore the importance of such events in shaping the local economy. As Kelowna looks to the future, leveraging the success of the Brier will be crucial in maintaining and expanding its reputation as a desirable destination for tourists and sports enthusiasts alike.