World
Exclusive | Irish lass in NYC goes viral on TikTok for explaining culture and language of Ireland: ‘I just found this niche’

Vivienne O’Callaghan: The Irish Charmer Captivating New York with Culture and Wit
Vivienne Sayers O’Callaghan, a 23-year-old from County Cork, Ireland, has stolen the hearts of New Yorkers with her charming wit, distinctive Irish brogue, and deep-rooted love for her native culture. After moving to Ridgewood, Queens, in 2023, Vivienne began sharing her insights into Irish language and culture on social media, quickly becoming a viral sensation. What started as a passion project has now turned into a full-time career, making her one of the most recognizable Irish voices in the U.S. today. Her TikTok page, @vivienne_in_nyc, has amassed over 150,000 followers, and her posts regularly rack up millions of views. With her infectious energy and unique perspective, Vivienne is redefining how people perceive Ireland and its rich heritage.
Teaching the Irish Language and Breaking Stereotypes
One of Vivienne’s primary missions is to teach the Irish language, Gaeilge, to her audience. She was surprised to find that many Americans, even those who identify as Irish, were unaware of the language’s existence. “I just found this niche,” she explains, referring to the gap in cultural understanding she aimed to fill. Her early posts, such as one describing the differences between walking down the street in Ireland versus New York, resonated deeply with viewers. In Ireland, eye contact and a friendly greeting are customary when passing someone, whereas in New York, people often keep their heads down. Vivienne found this cultural shift challenging at first, even feeling rude for not making eye contact. Her relatable observations struck a chord, making her content both humorous and enlightening.
Delving into Irish Culture and History
Vivienne’s most popular post to date, which has garnered over 10 million views across TikTok, Instagram, and Facebook, showcases beautiful Irish female names and their meanings. From Laoise (pronounced “lee-shuh”) to Róisín (meaning “little rose”), the video highlights the depth and richness of Irish names, which often carry historical and mythological significance. Her content goes beyond superficial explanations, offering a window into Ireland’s vibrant culture. Vivienne also enjoys debunking stereotypes about her homeland, pointing out that Ireland is one of Europe’s most progressive and wealthiest countries—far beyond the commonly mentioned potato famine narrative. By sharing stories about Ireland’s inventions, such as the submarine and seasoned potato chips, Vivienne paints a more nuanced picture of her homeland.
Spreading the Luck of the Irish: Vivienne’s Rise to Fame
Vivienne’s success on social media is nothing short of remarkable. Within six months of launching her page, she had built a loyal following of Irish and Irish-Americans, particularly on the East Coast. Her content struck the perfect balance of education, humor, and relatability, making her a standout creator. Today, she works full-time as an Irish content creator and advocate, helping businesses and artists from Ireland break into the U.S. market. Whether she’s sharing fun facts about Irish inventions or explaining how to say “fuck off” in Irish (though she notes that the language’s ancient roots lean more toward poetic curses like “May the devil make a ladder out of your spine”), Vivienne’s content feels both authentic and engaging.
Beyond Stereotypes: Vivienne’s Vision for Ireland’s Global Image
Vivienne’s journey to New York began through the Mountbatten Program, which granted her a J-1 visa and an internship at Moody’s, a financial research company. While her career in finance was promising, her true passion lay in sharing her culture. Her videos about Irish language, history, and inventions have not only entertained but also educated her audience. For instance, she recently revealed that St. Patrick wasn’t even named Patrick—he was born Maewyn Succat and was brought to Ireland as a slave from Wales. This kind of Lesser-known history captivates her followers and challenges their perceptions of Ireland. By blending education with entertainment, Vivienne has become a cultural ambassador, proving that Ireland’s story extends far beyond the familiar narratives of shamrocks and leprechauns.
A Global Community: Vivienne’s Impact Beyond New York
Vivienne’s influence extends far beyond New York City. She has built a global community of people fascinated by Irish culture, including those with no Irish heritage at all. One fan, a man from North Carolina with no Irish roots, approached her to say he was learning the language because of her videos. Moments like these remind Vivienne of the power of her platform. Her success is a testament to the enduring appeal of Irish culture and the universal desire to connect with heritage, whether one’s own or someone else’s. With her sharp wit, inspiring stories, and undeniable charm, Vivienne O’Callaghan is redefining what it means to be Irish in the modern world—one TikTok video at a time.
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