Michael Jordan’s NASCAR Team Confirms Primary Sponsor with Leading Brand

Michael Jordan’s NASCAR Team, 23XI Racing, Expands Partnership with Upper Deck

Introduction: A New Chapter for 23XI Racing and Upper Deck
Michael Jordan’s venture into NASCAR through his co-owned team, 23XI Racing, continues to make waves in the motorsport world. In a significant move, 23XI Racing has announced an expanded multi-year partnership with Upper Deck, a renowned brand in sports and entertainment collectibles. This collaboration, which began in 2024, is set to bring exclusive trading cards, memorabilia, and race-used collectibles to fans, further solidifying 23XI Racing’s growing influence in NASCAR. With Michael Jordan and Denny Hamlin at the helm, the team’s partnership with Upper Deck not only enhances its brand presence but also injects new energy into the NASCAR collectibles market.

The Partnership: A Win-Win for Fans and Collectors
The partnership between 23XI Racing and Upper Deck is more than just a business deal—it’s a celebration of racing history and fandom. Since 2024, the two entities have collaborated on creating exclusive collectibles that highlight the team’s milestones and achievements. Now, with the expansion of their relationship, fans can expect even more unique and authentic pieces, including autographed memorabilia and limited-edition items. For collectors, this is a dream come true, as it offers a chance to own a piece of NASCAR and 23XI Racing’s legacy. The partnership is also a strategic move for Upper Deck, marking its return to NASCAR after a 20-year hiatus, and for 23XI Racing, it provides financial stability and increased brand exposure.

Upper Deck: A Legacy of Premium Collectibles
Upper Deck is no stranger to the world of sports collectibles, having established itself as a leader in the industry over the past three decades. Known for its high-quality trading cards and autographed merchandise, the company has worked with major sports leagues such as the NHL, NBA, and NFL. Its return to NASCAR through this partnership with 23XI Racing is a significant move, as it brings a fresh wave of collectibles to a sport with a passionate fan base. For fans of both NASCAR and collectibles, this collaboration promises to deliver items that are both rare and meaningful, further enriching the connection between the sport and its audience.

A Boost for 23XI Racing’s Ambitions
The partnership with Upper Deck comes at an exciting time for 23XI Racing, which has been making strides in NASCAR since its inception in 2020. As a relatively young team, 23XI Racing has quickly evolved from an underdog to a championship contender, thanks to the vision of its co-owners and the talent of its drivers. With Upper Deck as a primary sponsor for Tyler Reddick’s No. 45 Toyota Camry XSE, the team gains not only financial support but also a boost in visibility on and off the track. This deal is particularly timely, given the challenges NASCAR has faced in retaining sponsorship, and it underscores the growing appeal of 23XI Racing as a team on the rise.

23XI Racing’s Journey to Success
Since its founding in 2020, 23XI Racing has achieved remarkable growth, transforming from a startup team to a formidable competitor in NASCAR. The team’s performance over the years reflects its dedication and perseverance. In 2021, with driver Bubba Wallace at the helm, the team secured its first victory, a historic win at Talladega Superspeedway. By 2024, the team had expanded its roster and achieved multiple wins, top finishes, and pole positions, solidifying its place as a championship contender. As the team continues to grow, partnerships like the one with Upper Deck play a crucial role in supporting its long-term vision and ambitious goals.

Conclusion: A Bright Future for NASCAR and Collectibles
The expanded partnership between 23XI Racing and Upper Deck is a testament to the power of collaboration in sports and entertainment. For 23XI Racing, this deal provides the resources and exposure needed to continue its upward trajectory in NASCAR. For Upper Deck, it marks a triumphant return to the sport, offering fans new ways to engage with their favorite drivers and teams. Together, these two entities are not only enhancing the collectibles market but also contributing to the growth and vibrancy of NASCAR as a whole. As 23XI Racing and Upper Deck look to the future, fans can expect exciting developments that celebrate the spirit of competition and the joy of collecting.