Meet Avianna Spatz: The Girl Scout Cookie Phenomenon

In the bustling streets of Manhattan, a 13-year-old Girl Scout named Avianna Spatz has made a name for herself as the titan of Thin Mints and the sultan of S’mores. For the past three years, she has been the highest-grossing cookie seller in the five boroughs, and she’s aiming to make it four years in a row. Avianna’s impressive sales tactics and strategic thinking have earned her the title of top seller, with her profits reaching a whopping $35,420 last year. Her success story is not just about selling cookies; it’s about hard work, dedication, and a natural knack for business.

The Secret to Her Success: Strategy and Savvy

Avianna’s success doesn’t happen by chance. She has mastered the art of selling Girl Scout cookies through careful planning and strategic execution. She selects high-traffic locations like Union Square Park, the Citi Bank building in Midtown, and the Washington Market in the Meatpacking District, ensuring maximum visibility and foot traffic. These spots are perfect for catching workers on their lunch breaks and tourists exploring the city. Avianna also positions herself near transit hubs, where commuters rushing to their subway stations can’t resist a quick purchase. Her ability to read her audience and persuade them to buy more than they intended is unmatched. With a smile and a quick wit, she can upsell like a pro, suggesting complementary cookies based on her customers’ preferences. Her secret weapon? Her 5-year-old sister, Eliana, who charms passersby with her adorable sign-holding and enthusiastic shouts. Together, they sell an average of 150 boxes per four-hour session.

Customers Can’t Resist: A Perfect Combination of Location and Charm

Avianna’s customers rave about her strategic locations and irresistible charm. Shirin Yavari and her roommates, for example, stumbled upon Avianna’s stand in Union Square and left with eight boxes. “It’s the perfect spot,” one roommate noted, pointing out the area’s high traffic and constant events. Jess and Aidan Sturgeon, another pair of customers, couldn’t resist Avianna’s stand on their way to lunch. “Most people in the city are just trying to get where they’re going. And if something’s on the way, they’re going to get it,” Jess explained. Avianna’s ability to position herself in the right place at the right time, combined with her persuasive personality, makes her a standout seller. Her customers leave not just with cookies, but with a sense of satisfaction knowing they’ve supported a talented young entrepreneur.

Balancing Business and Life: A Teen with a Mission

Behind the scenes, Avianna’s journey is not without its challenges. As an 8th grader, she balances her cookie-selling endeavors with schoolwork and a growing passion for volleyball. She spends four hours a day, four days a week, manning her stand, often alone or with the help of her mom and sister. Her troop disbanded during the pandemic, so she now operates as a “Juliet,” a term used by the Girl Scouts of Greater New York (GSGNY) for solo sellers. Despite the grind, Avianna’s competitive spirit and determination keep her going. Her mom, Priscilla Spatz, couldn’t be prouder of her daughter’s achievements. “It’s really helped her to grow, she’s become much more social doing this, and it’s going to help her a lot,” Priscilla said. Avianna’s experiences are shaping her into a confident and skilled young businesswoman, with dreams of running her own business one day.

Aiming for the Record: Pushing Beyond Limits

Avianna’s sights are set high. She’s determined to beat her personal best and inch closer to the GSGNY record of 7,800 boxes sold in a single season. “I’m going to go higher. My goal is to do better,” she declared. While she’s optimistic about breaking her own records, she’s also focused on contributing to her community. 100% of the profits from her sales go back to the GSGNY, funding learning experiences and programs for other Girl Scouts. Whether she breaks the record or not, Avianna is already a winner in the eyes of her customers, her family, and herself.

The Future of a Young Entrepreneur: Cookies, Passion, and Purpose

Avianna’s love for selling cookies goes beyond the thrill of the sale. It’s about developing skills, building connections, and making a difference. Her favorite cookie? The Adventurefuls, of course. As she continues to charm New Yorkers with her wit and determination, Avianna Spatz is proving that with hard work and passion, anything is possible. She may just inspire the next generation of young entrepreneurs to take on the world, one cookie at a time.